Reliance Industries is making a fresh push into India’s fast-growing consumer market by entering the ice cream business with its new brand, Bombay Creamery. The company’s consumer products arm has launched the brand with prices starting at just ₹10, aiming to attract a broad section of price-conscious Indian consumers.
Bombay Creamery will initially be available in western Indian markets before Reliance gradually expands its distribution across other parts of the country. The brand will offer ice creams in several formats, including cups, cones, tubs, bars and sticks, giving consumers a wide range of choices.
According to the company, the products are made using real dairy cream, with an emphasis on balancing affordability with taste and quality. Keeping prices low could be particularly important in the ice cream segment, where purchases are often spontaneous and consumers tend to make quick buying decisions.
Reliance’s entry is expected to intensify competition in an already crowded Indian ice cream market. Established players such as Amul, Vadilal, Mother Dairy, Kwality Wall’s and Arun have strong distribution networks and loyal customers. Naturals is another prominent brand with a well-established consumer base.
The launch also follows Reliance’s earlier strategy of reviving familiar consumer brands. Its revival of the nostalgic Campa Cola brand demonstrated the company’s willingness to compete in established categories with competitively priced products.
India’s ice cream industry has expanded rapidly in recent years and is estimated to be worth around ₹15,000 crore. Whether Bombay Creamery can establish a significant presence against established rivals will depend on pricing, distribution, product quality and consumer response.
