Prime Minister Narendra Modi has etched his name in the digital history books, becoming the first world leader to surpass the 100 million (10 crore) followers mark on Instagram. This achievement solidifies his position as the most popular global leader on social media, far outpacing his international peers.

Since taking office in 2014, PM Modi has strategically used social media to bridge the gap between the government and the governed. After joining Instagram a decade ago, his profile has evolved into a vibrant chronicle of India’s progress, his international diplomacy, and his personal moments of reflection.
The Prime Minister’s meteoric rise on the photo-sharing app is attributed to several key factors: Whether it’s sharing behind-the-scenes clips of high-level summits or snapshots of India's natural beauty, he maintains a personal touch. By leveraging a platform dominated by Gen Z and Millennials, he has successfully stayed relevant to India’s massive young demographic.
This milestone isn't isolated to Instagram. With a massive following on X (formerly Twitter) and a record-breaking YouTube subscriber base, PM Modi continues to lead the way in "Digital Diplomacy," showcasing India's soft power to the entire world.